CREATIVE DIRECTOR
Company: Good American
Location: Los Angeles
Posted on: May 8, 2024
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Job Description:
Good American is the first fully inclusive fashion brand that
celebrates all dimensions of female power. Offering quality, style,
and substance in every size - 00-32, we are committed to
challenging industry norms by empowering all women to feel sexy and
confident no matter their size or shape. The brand was launched in
October 2016, by Emma Grede and Khlo-- Kardashian, to empower all
women to celebrate their bodies with confidence by offering
high-quality designs in all sizes. What started as the largest
denim launch in history, has evolved into an iconic and inclusive
fashion line of denim, ready-to-wear, swim, shoes and activewear.
Role Overview: Reporting to the Chief Brand Officer, the Creative
Director will be responsible for the brand's creative strategy,
brand identity and visual expression ensuring consistency and
cohesiveness. In partnership with the CBO, the Creative Director
will be responsible for conceptualizing and executing creative
ideas across all brand materials such as campaign, evergreen
strategy, paid and owned media, retail, digital, packaging and
experiential. The Creative Director will innovate and elevate the
overall brand positioning by developing assets that create cultural
conversation and drive engagement. You will possess a strong
creative vision with deep creative experience that can operate and
inspire an in-house creative team. Responsibilities: --- Drive the
the brand's visual identity and photo direction for multi-channel
campaigns and evergreen content across all consumer touchpoints ---
In partnership with the CBO and brand marketing team, develop the
creative strategy, concept and visual direction for seasonal and
always-on content projects --- Use insights to establish --- Craft
compelling brand narratives to connect with our audience and drive
engagement --- Be a close partner to marketing and merchandising to
understand product marketing objectives and seasonal trends --- Be
constantly aware of industry trends market research to inform
creative decisions --- Assist in establishing brand TOV and provide
copy direction per channel
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Keywords: Good American, Bellflower , CREATIVE DIRECTOR, Executive , Los Angeles, California
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