Brand Marketing Director

Company: Albertsons Companies
Location: Bellflower
Posted on: November 19, 2022

Job Description:

Albertsons Companies is at the forefront of the revolution in retail. With a fixation on innovation and building culture, our team is rallying our company around a unique vision: forging a retail winner that is admired for national strength, deep roots in the communities we serve, and a team that has passion for food and delivering great service.

Albertsons is one of the largest retail employers, providing approximately 300,000 jobs across 2,200 stores, 22 distribution centers, 20 food and beverage plants and various support offices. We operate in 34 states and the District of Columbia under the Albertsons banner, as well as Safeway, Tom Thumb, Jewel Osco, Shaw s, and many more recognizable names.
Albertsons Companies recently rolled out our Presence with a Purpose work model. Placing a premium on adaptability, safety and family well-being, Presence with a Purpose will help us build a hybrid work environment between remote work and office time. A one-size-fits-all approach does not apply to everyone, and teams are allowed to make decisions that are best for them.

What you will be doing

Albertsons seeks to modernize our brand and transform the way in which Marketing impacts and drives growth for the organization. We have world class national marketing capabilities and scale, that we need to leverage to increase customer and brand-led strategy, marketing effectiveness and efficiency.The Marketing Department has an opening for a Brand Marketing Manager supporting the Brand Marketing Team.
This role will help manage nationally led marketing and brand strategy projects and campaigns for the Marketing organization. The right person will have a strategic mindset and be nimble to move quickly, juggle various competing priorities and navigate a complex organization with many stakeholders and collaborators.
The position will be based in Pleasanton, CA; Boise, Idaho; or one of our main regional offices (Seattle, WA, Portland, OR, Pleasanton CA, Denver CO, Dallas TX, Chicago, IL, or Fullerton, CA, Phoenix, AZ).

Main responsibilities
Manage the execution of our newly developed Brand Platform helping to implement all aspects of a large scale omni-channel marketing campaign that will be developed nationally with local adaptions. This will include facilitating various work streams with w/ our agency partners, internal creative team, regional marketing and enterprise marketing teams.
Support the implementation and ongoing governance of our newly established Brand Guidelines, ensuring that our brand guides web site is updated, all parties have access to correct brand standards, and that creative across all channels and divisions is on-brand and meeting objectives.
Partner with Division marketing teams, internal creative and agency partners to complete and manage the development of Banner Style Guides for local uses and maintain and adapt as needed long-term.
Ongoing collaboration with cross-functional teams on overarching brand experience: ShopX, D cor, etc.
Provide name and branding recommendations for internal and external facing initiatives that require brand architecture and portfolio strategy direction and guidance.
Develop communication strategy, communication architecture and messaging frameworks and provide ongoing content guidance for various marketing campaigns and initiatives.
Conduct, evaluate and synthesize competitive research, market intelligence, trends, and industry best practices to help prepare recommendations for various branding, naming, and marketing initiatives.
Write and share omni-channel briefs for new marketing initiatives with partner agencies and cross functional internal teams.
Manage all projects to ensure they meet objectives and are delivered on time and within budget keeping all key stakeholders and project team members on track and informed of project strategic priorities and goals along the way.
Facilitate cross functional meetings on projects they are leading, guiding the team on critical thinking, action items and next steps.
Participate in channel strategy and creative content development on a variety of marketing projects and campaigns.
Be a team player willing to jump in and help where needed. A small, growing team, in a large matrixed organization, there will be many opportunities to jump in and help where needed

What we are searching for
Bachelor s Degree required; MBA preferred
Min. 6 years experience in brand marketing planning and brand management, preferably within internal brand marketing organizations or creative brand agencies or consultancies.
Proven experience managing complex omni-channel marketing campaigns at a national scale.
Familiarity with the nuances of regional marketing a plus.
Excellent and organized project manager who can juggle competing priorities and various stakeholders, keeping everyone informed and the project moving forward to achieve results. Ability to manage large scale multi-faceted projects at once.
Excellent presentation building skills, well versed in taking complex information and translating in into digestible material for broad organizational use.
Collaborative, open mind willing to partner up, down and across teams to build relationships and realize goals in a complex matrixed organization.
Highly organized and deadline driven able to juggle various projects with competing priorities at once.
Agile problem solver able to pivot quickly and adjust to changing project needs or new information.

What it is like at Albertsons?
Albertsons Culture Principles
Compassion : We always treat each other with kindness and respect
Team : We always support and recognize each other
Inclusive : We always value everyone s perspective
Learning : We always strive to grow and develop ourselves and others
Competitive : We always act with integrity to win over the customer
Ownership : We always take actions to drive our success

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Keywords: Albertsons Companies, Bellflower , Brand Marketing Director, Executive , Bellflower, California